Spotify-Backed Music Streamer Soundtrack Your Brand Targets U.S. IPO

August 2024 ยท 1 minute read

A music streamer partly owned by Spotify Technology SA is firming up plans for a stock market listing by targeting New York over its home market of Sweden.

Stockholm-based Soundtrack Your Brand Sweden AB, which saw sales from its business-to-business subscription service jump 40% last year, is speaking to bankers with the aim of going public in 2023, according to Chief Executive Officer and founder Ola Sars.

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